The media in today’s society

The media has an important role nowadays. The media represents all the ways of communication that inform people. The most common means of communication are: printed media, radio, television, etc.

Mass media can be classified based on different criteria, such as the way the information is conveyed:

1. written means (newspapers, magazines);

2. audio-visual means (radio, television).

3. The degree of novelty and complexity, depending on which exists;

4. traditional means (newspapers, radio);

5. modern means (television, internet, multimedia complexes);

6. periodical publications (in the case of the written press): daily (newspapers); weekly; monthly (magazines).

The mass media has an important role in society, materialized through the following functions:

  • Information transmission function

The mass media allow information to reach many people very quickly. They thus respond to the right of every person to be informed.

Today’s mass media broadcast news about events that occur almost simultaneously with their reporting, which contributes to the dynamism of social life and the sense of planetary belonging.

  • The function of forming, influencing and manipulating public opinion

 Sometimes, the information is transmitted voluntarily so as to form a certain general opinion. In such situations, in which the public opinion has been influenced by certain interests, it is said that an action of manipulation has taken place. so that the manipulated people have the impression that they act according to their own ideas and interests, not coming from outside.

Manipulation is currently performed in various forms. Often, use is made to hide information or distort its presentation. What is generally sought is to create a positive image, in a particular context, about a person, a political party, an institution or an idea, insinuating that everything else is “bad”.

  • The function of education

Both the content of the information and the way it is transmitted contribute to educating the public. In the case of a radio show, for example, the way a news headline is set, the tone used, the context in which the information is framed influence the receiver.

  • Relaxation and entertainment function

This function of the mass media has been accentuated quite a lot. Fun, entertainment, interactive games have acquired a particularly important share in the grids of television programs or in the summaries of high circulation publications.

 All media outlets operate in accordance with the rules of a code of ethics for the use of information. This code is based on truth, respect for the person, fairness. Any violation of the values ​​assumed by this code must be condemned. Public opinion must be informed whenever actions are taken to manipulate it. Thus, citizens are educated in order to correctly interpret the received messages and the individual plans of the holders of power to influence and control through the means of information the beliefs and opinions of some persons or groups can be thwarted.

Nowadays, a new media tool is becoming more and more widespread. It is about the internet, a world system of interconnection of electronic computers. The main facilities that the internet network offers to its subscribers are:

  • access to databases from around the world (publications, TV programs, special pages, etc.);
  • e-mail (the possibility of cheap communication with another subscriber from any part of the world, the possibility of conducting commercial transactions).

We live in an age where the world is greedy for information, and the media takes care to continuously feed this need, stimulating its curiosity, a curiosity often sterile if not even evil. In one form or another, the media is ubiquitous in society, extending its influence directly or indirectly on everyone.

People become addicted to the media and react en masse to the signals they receive. The media thus imposes values ​​and behaviors.

Under these conditions, it was noted that the media is a power in the state. But it is not a power in itself, but a power in someone’s hand.

By Cobârlie Roxana Maria(5A)


The original article is published in the school digital newspaper MEDIAGENER@TION


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