Facebook knows everything about you

An ad campaign for a new video game, Watch Dogs, unintentionally revealed how Facebook users are exposed to the personal nature of their data and behavior.

The campaign, called “Digital Shadow”, currently accessible only in the US, requires permission to access a user’s account and then disclose an entire “file” full of information about him -an extremely comprehensive “file”.

“Digital Shadows” first uses the photos you post publicly, then examines your friends. The ones you interact with the most, the ones you don’t interact with at all, the ones you wanted to get in touch with and so on.

Then they know when you are active on Facebook and where you are . They create a kind of profile based on your activity. But the campaign is effective as long as your personal settings are ineffective. The more settings, the more information you will give.

For example, if you use a loyalty card at a store, your recorded shopping history can be used to know which Facebook ads to put in your newsfeed. A data collector collects these from stores. Manufacturers buy this data and use it to correlate sales data with Facebook accounts.

Location history is stored by Facebook and other companies by various methods: IP addresses, wi-fi networks. Suppose a company that produces medicines against cold targets an area where this condition is common, so by location it can know which users to recommend Facebook cold medicine to.

Facebook has a product called Pixel. Pixel shows if a company’s ad has reached the right people, using hundreds of thousands of sites and applications that collect browsing data. Facebook uses this information and everything it knows from the user’s account to choose which ads to put in your newsfeed.

However, these ads may be limited in the application settings.

After all, however, this special type of marketing, made for that game, will only warn Facebook network users and make them think twice before posting something.

(source: huffingtonpost.com)

Atuhor: Liviu Ioniță – VI B; photos taken from the Internet/

The original article is published in the school digital magazine Media Gener@tion

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